Advertising is dead. Long live content marketing. And great music. And France.

poom

Content marketing is changing advertising from something we don’t want to something that we do want. It’s a revolution in the communications industry. An important part of content marketing is music marketing. Air France has been doing it for years. And they are doing a great job. Here is the latest song from their supercool music channel.

I went straight to airfrance.com and bought a ticket for Paris.

This is how advertising should be.

I know I just blogged about this a few days ago, but I am really excited about this.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s