Content marketing is changing advertising from something we don’t want to something that we do want. It’s a revolution in the communications industry. An important part of content marketing is music marketing. Air France has been doing it for years. And they are doing a great job. Here is the latest song from their supercool music channel.
I went straight to airfrance.com and bought a ticket for Paris.
This is how advertising should be.
I know I just blogged about this a few days ago, but I am really excited about this.