Advertising is dead. Long live content marketing. And great music. And France.


Content marketing is changing advertising from something we don’t want to something that we do want. It’s a revolution in the communications industry. An important part of content marketing is music marketing. Air France has been doing it for years. And they are doing a great job. Here is the latest song from their supercool music channel.

I went straight to and bought a ticket for Paris.

This is how advertising should be.

I know I just blogged about this a few days ago, but I am really excited about this.

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