Automation and programmatic advertising have become anchors of success for today’s best brands. Partnering with the world’s biggest advertisers, agencies and publishers, we are fortunate to act as both witnesses and influencers of this significant transformation.
With 2014 coming to a close, we examined the year behind us and identified key areas of growth across every channel. Gleaned from proprietary research and in-depth conversations from advertising leaders around the globe, here are five predictions that identify critical inflection points we believe should inform strategic thinking over the next 12-18 months.
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