Brand hacking is now bigger than “real” advertising

People think that this is a social media campaign from Royal Dutch Shell that backfired. It is actually a part of a very sophisticated action by Greenpeace. They also got arrested dressed as polar bears. This is the fake Twitter account.

Watch a high rez screenshot of the Twitter stream (that eventually will be taken down) here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s