We Play Strong!

These. Girls. Kick. 🍑. Join girls across the world who play football at WePlayStrong.org. Together #WePlayStrong

Uefa wants to transform the image of women’s football in its first pan-European creative campaign for the sport.

The high-energy ad by FCB Inferno aims to make football the number-one played sport for women in Europe within five years and encourage more teenage girls to take it up. It will break on TV during the Uefa Women’s Champions League final between Olympique Lyonnaise and Paris Saint-Germain in Cardiff. It was written by Sarah Lefkowith at FCB Inferno and directed by Kibwe Tavares through Nexus Studios.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s