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Uefa wants to transform the image of women’s football in its first pan-European creative campaign for the sport.

The high-energy ad by FCB Inferno aims to make football the number-one played sport for women in Europe within five years and encourage more teenage girls to take it up. It will break on TV during the Uefa Womenโ€™s Champions League final between Olympique Lyonnaise and Paris Saint-Germain in Cardiff. It was written by Sarah Lefkowith at FCB Inferno and directed by Kibwe Tavares through Nexus Studios.


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