Brilliant social ad from Russia


There are 146,000,000 people in Russia. Just 4 Russians with Down syndrome are officially employed. In Russia, it is generally believed that people with Down syndrome can’t work.
BBDO Russia and Pedigree decided to do something about this, as part of their global Feed the Good campaign. How can the idea that dogs bring out the best in people help people with Down syndrome? Dogs are more than just animals to humans – they are friends who don’t notice disabilities and accept people the way they are.
During BBDO Moscow’s Feed the Dog project, pUp syndrome, 5 people with Down syndrome got the chance to spend time at the Dog training Centre and hotel for dogs – a place where animals are in need of special attention and care because they are away from their owners.

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