Today’s chart takes a look at growth rates on the world’s biggest social platforms during the last six months.
By comparing changes in the number of active users from Q1 to Q3 2014, it is Tumblr (+120%), Pinterest (+111%) and Instagram (+64%) which are currently the fastest growing platforms outside of China – a trend which reflects the move towards multi-networking, where users maintain accounts on a wide range of services.
Significantly, though, all eight of the top networks enjoyed rises over the period in question. This marks a change from previous quarters, where names like Facebook, Twitter and Google+ had been seeing small declines. The biggest driver of this change in momentum was the World Cup which took place during late Q2 and Q3 and became a major online talking (and sharing) point.
To get a real global view of social platform you need to include the APAC services, including the mobile app powerhouses WeChat, Kakao and LINE, which is where the real growth is seen.