The 20 largest social networks in the world is evenly divided by 10 U.S. based and 10 China/Russia based (actually only one Russian network). Expect Tumblr to climb up the chart in the future as it is the preferred network by the first mover kids (they don’t use Facebook, only for contacting their parents or grandparents). Also, Sina Weibo is expected to enter the top three after launching in English. It should be noted that even though Orkut is Google owned (they have THREE networks on the list, two in the top three, Apple has zero!) it is operated in Brazil. The Badoo network is based in London, owned by a Cyprus company controlled by a Russian entrepreneur.
Google+, who despite being branded a failure or ghost town by large portions of the media, grew in terms of active usage by 27% to 343m users to become the number 2 social platform. Interestingly for Google, YouTube (not previously tracked by us as a social platform) comes in at number 3, demonstrating the immense opportunity of linking Google’s services through the G+ social layer. This is also a key indication of why Google+ integrated with the Google product set is so key to the future of search and the internet.