After 10 years together, “GO” remarkably marks the first time all four BLACKPINK members have written on one song together — and upon first listen, you can tell why everyone was moved to take part on this one.

From ROSÉ’s opening line declaring, “I’m on a mission/ I’m in control,” there is an emotional kind of urgency, leaving the listener on edge and awaiting the next instruction. With percolating synths and electronica backing ROSÉ and LISA’s angelic singing at the start, JENNIE takes a fiercer tone, announcing, “March to the beat of, beat of my drum / ‘Cause when I call you, you’re gonna come” and we’re fully locked in before JISOO boldly instructs, “You only move / When I say so.”

The beat drops and we’re dropped in a whirlpool of grinding, turbo-charged synths in one of BLACKPINK’s most innovative breakdowns ever. Like some of their best singles, the track doubles as their own anthem, with the group delivering the “BLACKPINK’ll make ya…GO” hook that will have listeners screaming along to by the song’s end.

While the song has an undeniable hard edge (best felt on JENNIE and LISA’s raps through the second verse, there is also an obvious softness in the track (ROSÉ’s melancholy on the bridge and LISA’s honeyed vocal tone on the first verse), which sums up the duality and range that BLACKPINK set to represent since first introducing their group name. “GO” is not only the best song on DEADLINE, but a truly representative track of BLACKPINK.

(Billboard)


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