The Danish powerbrand Band & Olufsen just launched the ultimate loudspeaker a few minutes ago in their headquarters in Struer, Denmark.

Here is a clip from the event:

You can see the official promos below.

https://www.youtube.com/watch?v=B3cUmRv2J8c

https://www.youtube.com/watch?v=7ZG8j2f51p8


https://www.youtube.com/watch?v=bCOdPtFr1eQ


https://www.youtube.com/watch?v=atx9bqE9u8M


See more at: http://www.bang-olufsen.com/beolab90

You can listen to them in Copenhagen, Berlin, London and other B&O showrooms around the world.