Pinterest, Tumblr and Instagram are the fastest growing social networks

Jason Mander writes:

Of the biggest social platforms globally, Facebook is the only one to have seen a decline in the numbers who think of themselves as active users, with a 8% drop. Meanwhile, the chasing pack of YouTube, Twitter and Google+ have all experienced steady rises of between 7-13%.

But it’s the smaller and more specialized platforms which are growing at the quickest rates, with Pinterest (+97%) and Tumblr (+94%) recording by far the biggest and most impressive increases.

Of course, some context is crucial here. It’s easier for the smaller networks to record sizable percentage increases as they start from lower starting points. Even so, there’s no escaping the fact that Facebook recorded a decline, and one which is consistent in all parts of the world.

A wide range of factors help to explain this, but the trend towards Multi-Networking is one of the most important. With the typical Facebooker now active on 4+ other networks, it’s not hard to see how the rise of alternative platforms will have encouraged certain behaviors to migrate away from Facebook – with photos shifting to Instagram, for example, or blogs moving to Tumblr. Similarly, the emergence of numerous messaging apps is playing a part here as well; many conversations that used to take place on Facebook are now being hosted elsewhere.


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Facebookers now on more than four social networks (and that’s not counting mobile messaging apps)

Whereas the average Facebook user was active on 2.56 social networks back in 2012, they are now using 4.15.


As we’d expect, this trend is impacted extremely heavily by demographics. Interestingly, though, 16-24s are not at the forefront of things here. Although they’re certainly keen multi-networkers – typically having accounts on 6.18 networks and actively using 3.11 of them – they are out-scored by 25-34s (who, on average, are members of 6.40 networks and use 3.36 of them). The reasons? It’s not just that 25-34s remain the most loyal to Facebook (even though that plays its part). It’s also that 25-34s are the most likely to be on professional networks like LinkedIn, whereas 16-24s have embraced mobile messaging tools the most enthusiastically.


Why Shazam is worth $1 billion

With rumors abounding that Shazam is considering a public stock offering or is about to accept a takeover bid, the future seems bright for the music recognition app that was recently valued at $1 billion.

It might only be 4% of internet users aged 16-64 who say they are using Shazam each month but the key fact here is how many of these users are buying music online (and keeping Shazam’s revenue streams open).


Read more here.