Teens using Facebook less frequently

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GlobalWebIndex writes:

Overall, some 50% said that they were using the site less than they used to. Men (55%) were slightly ahead of women (46%), while the younger groups posted higher figures than the older ones. In terms of specific audiences, the biggest problem for Facebook emerges if we look at response rates among teens (defined here as 16-19s). At a headline level, it’s nearly two thirds of this group who say they are using Facebook less than they used to. Of course, some caveats are needed here. Teens haven’t left Facebook, they’re just interacting with it less frequently and more passively than in the past. And Facebook’s ad-based profits are dependent on it being able to target its users accurately – something which is not jeopardized by these findings, especially with the arrival of Atlas. Even so, it’s clear that Facebook is struggling to maintain enthusiasm among the most coveted but fickle demographic, giving some context as to why Snapchat has been able to make such serious inroads into this audience.

Introducing the Facebook Groups App

Here’s how it works:

When you open the app, you’ll see all your Facebook Groups in one place. Groups you use most frequently are at the top, and you can quickly move between each group.

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You can also track notifications and easily control which notifications you want to see.

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You can still use Facebook Groups in the main Facebook app and on desktop.

Facebook Groups, part of Facebook Creative Labs, is available in all countries on Android and iOS today.

YouTube has more monthly visitors than Facebook (just imagine when its merged with Google+)

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Yesterday, SWI previewed data to show that Facebook was still by far the most popular network in terms of members and active users.

However, GWI also monitors visitor rates – that is, the number of internet users who say they’ve visited social platforms within the last month. And when you analyze this metric across the big 4 networks, a rare phenomenon occurs: Facebook falls from the number one spot, to be overtaken by YouTube.

Globally, 85% of online adults outside of China are regular visitors to YouTube, putting it just ahead of Facebook (76%) and giving it a considerable lead over Twitter (40%) and Google+ (30%). And this is a pattern/ranking which is consistent across all five world regions – something which underlines the importance of understanding the different ways in which people interact with social platforms. Internet users might not consider themselves to active users of YouTube, but they are visiting it in their hundreds of millions.

In March, I posted this vision: Here is how Google+ could be bigger than Facebook.

Tumblr and Pinterest are the fastest growing social platforms (but WeChat outperforms them all)

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Today’s chart takes a look at growth rates on the world’s biggest social platforms during the last six months.

By comparing changes in the number of active users from Q1 to Q3 2014, it is Tumblr (+120%), Pinterest (+111%) and Instagram (+64%) which are currently the fastest growing platforms outside of China – a trend which reflects the move towards multi-networking, where users maintain accounts on a wide range of services.

Significantly, though, all eight of the top networks enjoyed rises over the period in question. This marks a change from previous quarters, where names like Facebook, Twitter and Google+ had been seeing small declines. The biggest driver of this change in momentum was the World Cup which took place during late Q2 and Q3 and became a major online talking (and sharing) point.

To get a real global view of social platform you need to include the APAC services, including the mobile app powerhouses WeChat, Kakao and LINE, which is where the real growth is seen.

WeChat is the king of mobile messaging

WeChat continues to grow and is now by far the largest mobile messaging app in APAC. It is, however, not only a messaging application but a full on social platform ready to go global. It is the main competitor for Facebook and Microsoft in social communications.

Facebook/WhatsApp is struggling to catch up. Skype will probably expand market shares with the new browser app. The other Asian darlings LINE, Kakao and Viber should consider merging to compete with the three big players if they want to be global, and not just regional, players.

This is probably the most important market right now, since it is not only about communications. It is also about e-commerce, social, search, translation technologies, the list is endless.

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A $50,000 Contest For Blackberry Engineers

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To give an incentive to Telegram fans among Blackberry engineers, Telegram is announcing a month-long coding contest starting today. The task is to port Telegram for BB 10 using the open source Java code of the Android app. A prize fund of $50,000 will be distributed among the winners.

A lot of Telegram users asked us to support Blackberry 10 devices. As a small team, we have to choose areas to focus on. But since Telegram API is 100% open and free, any independent developer can port Telegram for Blackberry 10 if they study our protocol and the Java code used in our Android app.

Objectives

Of course, you could just compile our Android code for use on the BB platform, but there are three more things to think about:

Native BB design. Telegram designed for BB 10 and provide you with screenshots and graphics, but you need to implement it.

Native BB notifications. They have set up an API for that, they are obviously absent in our Android-version.

Speed and stability. The Android code is not optimized to run on BB 10 and there’d definitely be overhead if you don’t refactor it.

Send your BB apps to code@telegram.org by the 13th of December. Telegram will announce the winners here on our Blog on the 25th of December.

Read more about the contest here.